Morgan Heritage Collection Website

The Morgan Heritage Collection is a boutique greeting and note card line. The brand is a very personal outlet for the work of photographer Sally Morgan. The growing business developed the need for a fully functioning e-commerce site.

An online store complete with a full content and inventory management system was developed to facilitate efficient editing and flexibility for growth in inventory. The site’s historical, nostalgic design aesthetic targets the core demographic of the Morgan Heritage Collection, complementing the card designs. Functionally, the site offers a simple, intuitive, and uncluttered navigation and ordering experience.