Morgan Heritage Collection Cards

The Morgan Heritage Collection is a long-time dream come true for photographer and entrepreneur Sally Morgan. A boutique greeting and note card line, the brand is a very personal outlet for Sally’s work. In establishing the new business and product line of cards, Sally recognized the criticalness of successful product design.

Working closely with Sally, greeting and note card lines were designed specifically for the target audience – middle-aged women with a love for gardens, antiques, crafts, and things sentimental – within pricepoint parameters. Ample white space frames the images, giving them room to shine, while delicate typography punctuates the quaint verse.

The greeting and note card line designs are a proven success, resonating with buyers – with national sales growing annually since launch.