Grand National Steeplechase Invitation

This concept piece is an elegant invitation package to an annual Cystic Fibrosis Foundation fundraiser held at the Grand National Steeplechase. An intensely historical event, the Steeplechase is steeped in culture and fine society. The invitation design harkens back to the glory days of horse racing culture, using sepia tones, stately typography, and graceful curves to capture prospective attendee and donors’ imagination and interest. Front panel art on the gate-fold design creates an interactive experience opening the gate to reveal imagery of horses bounding down the track. The R.S.V.P. card continues in the same historical, nostalgic style.