Eccentron Collateral Pack

Led messaging, copywriting, and art direction of new brochure system to launch new Eccentron product. Worked with Domestic and International Sales and Clinical to position and present the key differentiating advantages of the revolutionary new lower-extremity Eccentric strength trainer, including benefits specific to the primary identified target markets, in a cohesive, visually compelling manner. Designed and wrote a companion piece with clinical research highlights, which slides into the silver die cut brochure. Additional market-specific cut sheets are designed to slide into the brochure window to tailor message specifically to target audiences.